The app idea "Ove"
This project was carried out in the course "Service Design and Business Models in an Engineering Context" with the aim of developing a business idea, creating a business model canvas, and delivering a prototype.
Tools
Program used in the process are Figma, Miro, Adobe Photoshop and Adobe Illustrator
My role
My main role was UX/UI-designer and business developer
Duration
5 months, 25%, during the course "Service Design and Business Models in an Engineering Context"
Following a collaborative brainstorming session, my fellow classmates and I conceived OVE, an application designed to empower users to shop smarter. Our development process included conducting user research and creating prototypes at multiple junctures to explore functionality, user flow, and the generation of value, ultimately culminating in the creation of a high-fidelity prototype.
OVE showcases the user's membership perks, including offers and discounts, and enables them to set alerts for different categories or items. By leveraging the user's location, OVE notifies them about nearby discounts based on their notification preferences.
Compared to its competitors, OVE is an app that targets not only students but also non-students. It consolidates offers, discounts, and memberships into one platform, allowing users to shop smartly.
